PRIVACY POLICY
Updated as of August 3, 2009

The owners (The National Football League Enterprises, its respective representatives and subsidiaries, on behalf of the National Football League) and producers (Brandissimo!, Inc.), collectively referred to in this Privacy Policy as "we," "us" and "our," of the NFLRZ website respect your privacy rights and recognize the importance of protecting the Personal Information (as defined below) provided by you and/or your child to the NFL and its representatives and/or subsidiaries.

This Privacy Policy describes how we collect, store, and use the Personal Information you provide in conjunction with using the NFLRZ website through telephone or e-mail communications you may have with the NFLRZ website. NFLRZ website is a member of the TRUSTe Children's Online Privacy Seal Program. This privacy statement covers the site www.nflrz.nflrush.com. Because this website wants to demonstrate its commitment to you privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.

If you have questions or concerns regarding this statement, you should first contact NFLRushPrivacy@NFL.com. If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe at http://www.truste.com/consumers/watchdog_complaint.php. TRUSTe will then serve as a liason with us to resolve your concerns. This Privacy Policy also describes the choices available to you regarding the use of the Personal Information you and/or your child provide to the NFLRZ website. and the actions that can be taken to access this information and request the information you and/or your child provides be corrected or deleted.

About the NFLRZ Website

The NFL has developed the NFLRZ website, its own virtual world for kids, in order to give kids of all ages the chance to interact with the NFL in an innovative and entertaining way. The NFLRZ website allows kids to play dozens of games, represent their favorite NFL Teams, explore 32 unique team lands, watch animated content, customize their avatars in myriad ways, buy and trade using virtual currency, chat and compete with other users in a safe manner, and more. Furthermore, good health and fitness are strongly enforced throughout the NFLRZ website, and kids can enjoy the game year-round, with no prior football knowledge required.

This Privacy Policy contains the following sections:

• Children's Online Privacy and Protection Act Compliance
• Consent
• Information Collection and Use
• Other Information Collected
• Use of Information
• Information Sharing and Disclosure
• Choice and Opt-Out
• Access
• Links to Other Websites
• Storage and Security of Personal Information
• International Transfer
• Changes to this Privacy Policy
• Questions and Comments
• Contact Information

Children's Online Privacy and Protection Act Compliance

The Children's Online Privacy and Protection Act of 1998 requires websites that store data from users under thirteen years old to inform parents about data storage policies and obtain parental permissions. Once given, parents may revoke those permissions at any time informing us of their decision. We strictly adhere to these requirements and will make every effort to meet and exceed the requirements mandated by law.

Consent

By using the NFLRZ website products and/or services, you acknowledge that you have read this entire Privacy Policy and you consent to the practices described herein with respect to collection, use and disclosure of the Personal Information you and/or your child ("you") provides.

This represents the entire and exclusive Privacy Policy and it supersedes any earlier version. The NFLRZ website the right to change this Privacy Policy in accordance with the terms herein at any time. We encourage you to visit this page often, review this Privacy Policy frequently, and remain informed about any changes to it.

If, after review, you still have questions about any portion of this Privacy Policy, please contact us using the contact information provided at the bottom of this Privacy Policy.

Information Collection and Use

Personal Information

"Personal Information" means information that can identify a specific individual (including those under 13 years of age), such as your name, gender, address, phone number, e-mail address, or other contact information, whether at work or at home. Other information that we may collect, includes gender, age, first name, username and password that, in and of itself, is not personally identifiable.

In all cases in which we collect Personal Information, we specifically describe what information is collected in order to provide you with the product, service, or feature you have requested.

The NFLRZ website, our representatives and/or subsidiaries collect Personal Information when you contact us, when you register, when you use any and all related products and services, when you submit a question or purchase products and/or services offered for sale, when you visit websites of certain NFL partners, and when you enter promotions and sweepstakes.

We do not save any Personal Information from users under thirteen-years-old except their parent's email address. We collect an e-mail address from each user in the registration process which protects the site from spam "bots" that search out and attack unprotected registrations. Our registration process delivers an e-mail to the registering user and then immediately and permanently deletes the email address of anyone under thirteen years of age. In the case where a user contacts us via the "Contact Us" area of the website, we will respond to this one-time email and delete any email address that is associated with a user under the age of 13. Parents of users under thirteen years of age may request to review, change or delete the Personal Information collected from children on the site by emailing their children's username and parent's email address associated with the account, and their request, to us at NFLRushPrivacy@NFL.com.

Registration for The NFLRZ Website

You are required to register in order to use selected features of the NFLRZ website such as being able to customize your website experience.

In order to register, you must first complete the online registration form, which requires that you create a username and password. During registration, you are also required to provide Personal Information, such as your e-mail address, gender and birth date, so that we may contact you about the services on the site(s) in which you have expressed interest and so that we may verify your age.

Certain functionality of the NFLRZ website may require parental notice for children under 13 years of age in order to comply with the Children's Online Privacy and Protection Act. When a registrant indicates they are under 13 years of age, we will only collect first name, gender, parent's email address and birth date. Parent's of under 13 years of age users will be sent a parental notice indicating their child's wish to join the NFLRZ website, information about the activities on the website, disclosure of the information collected from the child including username and password, as well as instructions for the parent to delete membership. The full privacy policy is also included in this notice.

If your child chooses to upgrade their membership on the website, the parent will need to complete the purchase form and pay using their credit card. Some of payment methods will require you to visit a trusted third party site. Please note that their privacy policy governs the collection and use of data while on their site.

In certain instances, we will use your personal information to send you (or your parent) information about the NFLRZ website features and products and other relevant offers, promotions, contests and sweepstakes that may interest you. If a user is under 13 years of age, the marketing materials will be sent to the parent's e-mail address that was provided by their child upon registration. If a user (or user's parent) no longer wishes to receive these marketing messages, a user can choose to opt-out of receiving them by following the instructions included in each communication, or by e-mailing us at NFLRushPrivacy@NFL.com.

Promotions, Contests and Sweepstakes

The NFLRZ website provides you the opportunity to participate in promotions, contests and/or sweepstakes on the NFLRZ website. Such promotions, contests and sweepstakes are also governed by the rules and regulations posted with such promotions, contests and sweepstakes. You should refer to the specific games, promotions, contests and/or sweepstakes for the specific rules and regulations governing them.

If you participate, you will be required to register with the NFLRZ website, which will require you to provide certain Personal Information. Participation in these promotions, contests and sweepstakes is completely voluntary and you therefore have a choice whether or not to register and provide your Personal Information. The requested information typically includes contact information, such as name, shipping address, e-mail address, and telephone number. We will also request your parents e-mail address and we will require your parent to provide consent prior to allowing your entry into any contest. We will use the information provided to us only to notify winners and award prizes.

Other Information Collected

Some information may be collected automatically every time you visit the NFLRZ website, such as cookies and other identifiable and non-identifiable computer information. In addition, information may be collected from other independent, third-party sources. The NFLRZ website also collects information about which pages you visit within the website. This site visitation data is generally identified only by a unique URL.

Cookies

The NFLRZ website may use both session ID cookies and persistent cookies as part of its interaction with your browser.

A cookie is an alphanumeric identifier (a file) that can be used to transfer data and personally identifiable information to and from your computer's hard drive through a Web browser to enable computing systems to recognize your browser for record-keeping purposes. A session ID cookie expires when you close your browser, while a persistent cookie may remain on your hard drive for an extended period of time.

The NFLRZ website uses session ID cookies to make it easier for you to navigate the site. The NFLRZ website uses persistent cookies to identify and track which sections of the site you most often visit. The NFLRZ website also uses persistent cookies in areas of the site where you must register, and where you are able to customize the information you see, so that you do not have to enter your preferences more than once. These cookies do not collect Personal Information and we do not combine information collected through cookies with other Personal Information collected to determine your identity, your e-mail address or other personally identifiable information, including information regarding those under the age of 13.

By configuring the options in your browser, you may control how cookies are processed by your system. However, if you decline the use of cookies you may not be able to use certain features of the NFLRZ website, and you may be required to re-enter the information required to use site during new or interrupted browser sessions.

Some of our business partners (e.g., advertisers, representatives and/or subsidiaries) may use cookies on the NFLRZ website. The producers of the NFLRZ website have no access to or control over these cookies (see "Third Party Advertising" and "Third Party Cookies" below). Accordingly, this Privacy Policy covers the use of cookies by the NFLRZ website only and does not cover the use of cookies by any Third Parties.

THE NFLRZ WEBSITE DOES NOT DISCLOSE ITS COOKIES TO THIRD PARTIES EXCEPT AS REQUIRED BY A VALID LEGAL PROCESS SUCH AS: SEARCH WARRANT, SUBPOENA, JURISDICTIONAL STATUTE, OR COURT ORDER.

Log Files

As is true of most websites, the NFLRZ website gathers certain information automatically and stores it in log files. This information may include internet protocol (IP) addresses, browser type, Internet services provider (ISP), referring/exit pages, operating system, date/time stamp, and click-stream data.

The NFLRZ website uses this information, which does not identify individual users, to analyze trends, to administer the game and/or the website, to track users' movements and to gather demographic information about our user base as a whole.

We do not combine information collected through log files with other Personal Information collected to determine your identity or personally identifiable information such as your e-mail address.

Web Beacons and Other Tracking Technology

NFLRZ uses a variety of technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in images on the pages of Web sites. We also use these technical methods to analyze the traffic patterns on our Web sites, such as the frequency with which our users visit various parts of our Web sites. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We also use these technical methods in HTML e-mails that we send our guests to determine whether our guests have opened those e-mails and/or clicked on links in those e-mails. The information from use of these technical methods may be collected in a form that is personally identifiable.

Information from Third Party Sources

To improve services and enhance personalization, the NFLRZ website may periodically obtain information about you from other independent third party sources and add it to our account information.

Third Party Cookies

Third parties associated with the NFLRZ website, including our representatives and/or subsidiaries, may place or recognize a unique cookie on your web browser.

Use of Information

Service-related Announcements

Generally, you will have the option to opt-out of these communications even though they are not promotional in nature. If you do not wish to receive these types of communications you have the option to deactivate your account, or to opt-out (please see the "Choice and Opt-Out" section of this Privacy Policy).

Research

The NFLRZ website also collect non-personally identifiable information for research purposes and to provide anonymous reporting for internal and external purposes. We use the information collected for internal marketing and demographic studies, to improve customer service and to provide better service and product offerings.

Customer Service

Based upon the Personal Information you provide, the NFLRZ website, will send you a welcoming e-mail to verify your identity (including your username and password). We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. Generally, we will only communicate with you by e-mail or telephone, in accordance with your wishes.

Preferences

The NFLRZ website stores information we collect through cookies, log files, and third party sources to create a profile of your preferences, in order to improve the content of the site for you.

Information Sharing and Disclosure

The NFLRZ website does not sell or rent any of the information collected to third parties in ways other than described in this policy. This includes any personal information of those under the age of 13. If we did share this type of informatioin with third parties, as a parent, you would have the right to consent to the site's use of the child's Personal Information without having to consent to its disclosure of that information to third parties. Below are ways in which we do share your Personal Information:

Service Providers

The NFLRZ website may disclose the information (including that of those under the age of 13) collected to external service providers necessary to facilitate the following outsourced operations: address verification, credit card processing, and product and/or service delivery. These external service providers are subject to confidentiality agreements with the NFLRZ website, our representatives and/or subsidiaries and other legal restrictions that prohibit the use of the information we provide to them for any other purpose except to facilitate the specific outsourced operations listed above.

Compliance with Legal Authorities

Your personal information, including that of children under the age of 13, may be transferred to third parties without notice to you in order to comply with applicable law, to cooperate with law enforcement agencies as required by a valid legal process (court order, subpoena), to protect our rights, or to protect the rights of other users of the NFLRZ website.

Third-Party Ad Serving & Audience and Traffic Measurement Services

The NFLRZ website may use a third-party "network advertiser" to serve the advertisements on the NFLRZ website or may use an "audience traffic measurement service" to analyze the traffic on the NFLRZ website. "Network advertisers" are third parties that display advertisements based on your visits to the NFLRZ website and other websites you have visited. Third-party ad serving enables us to target advertisements to you for products or websites you might be interested in. "Audience and traffic measurement services" allow us to collect anonymous traffic and behavior information from the NFLRZ website by monitoring anonymous visitor activity. Although advertisers or other companies do not have access to the NFLRZ website cookies, the NFLRZ website's advertisers, sponsors and/or traffic measurement services may themselves set and access their own cookies on your computer if you choose to have your cookies enabled in your browser. Cookies allow third-party advertisers to show you advertisements or content you might be interested in. Note that any images (or any other parts of a web page) served by third parties in association with third party cookies may serve as web beacons, which enable third parties to carry out the activities described above. See "Web Beacons and Other Tracking Activity" section above. Other companies' use of their cookies is subject to their own privacy policies, not this one. Please click here in order to learn more about the information collection practices and "opt-out" procedures of third party ad servers we may use.

Business Transfers

In the event that all or substantially all of our or the NFLRZ website's assets are sold or transferred to another party, or another transaction occurs in which your personally identifiable information is one of the business assets transferred, all personally identifiable information, including that of those under the age of 13, that has been collected and saved may be one of the business assets we transfer. You will be notified of such a transfer in accordance with the "Changes to the Policy" section below.

Choice and Opt-Out

If you do not wish to receive promotional communications, you may "opt-out" of receiving them by following the instructions included in each communication, or by e-mailing us at NFLRushPrivacy@NFL.com or NFLRushSafety@NFL.com.

Access to Your Information

All registered users including parents of those under the age of 13 may contact us at NFLRushPrivacy@NFL.com to have their or their child's information removed, changed, or registration deleted.

Links to Other Websites

There may be places throughout the NFLRZ website that may link you to other websites that do not operate under this Privacy Policy. When you click through to these websites, this Privacy Policy no longer applies.

Chat Rooms, Forums, and Message Boards

The NFLRZ website includes a highly restrictive chat feature that prevents users from sharing their Personal Information with others. Several measures have been taken to prevent users from abusing the chat feature in an effort to share their Personal Information or to harass other users on the site. For example, when using this feature, users cannot type the following:

• Numbers (phone numbers, zip codes, residence numbers, etc.)
• Proper Names (with the exception of NFL Team Names, etc.)
• Geographical Locations (city, state, street names, etc.)
• Email addresses
• Explicit words